Aedan Advisory

Clarity That Delivers

About Us

We're a student-led boutique consulting firm, focused on client success, combining strategy, marketing, customer insight, finance, and sales expertise to help organisations make better decisions and improve performance.

Meet The Team

Aaryan Jose Easwar

Aaryan Jose Easwar

Specializing in strategic oversight and market entry, ensuring our clients identify the right opportunities for sustainable growth.

Daoud Rirache

Daoud Rirache

I bring strategy and marketing experience, delivering competitive analysis and growth recommendations across industries. I combine market research and client-facing leadership.

Niq Van Weert

Niq Van Weert

Focused on operational improvement and change management, helping organizations streamline processes and achieve efficiency gains.

Arnav Dayal

Arnav Dayal

Expertise in commercial growth and sales enablement, diagnosing revenue performance to build robust growth frameworks.

Hsin-Cheng Yeh

Hsin-Cheng Yeh

Dedicated to customer experience and service design, mapping journeys to diagnose friction and redesign key touchpoints.

Van Nguyen

Van Nguyen

Combining finance and sales expertise to help organizations make better data-driven decisions and improve overall performance.



Our Services

  • Strategy & Market Entry: Where to compete and how to win—through market assessment and go-to-market planning.
  • Customer Experience & Service Design: Map journeys, diagnose friction, and redesign key touchpoints.
  • Commercial Growth & Sales Enablement: Diagnose revenue performance, refine propositions, and build growth frameworks.
  • Operational Improvement & Change Management: Analyse processes, identify efficiency gains, and design clear implementation plans.

Why Choose Us

  • We work with you, not at you: No decks dropped at the end, we ideate together and build solutions that feel like yours.
  • Your expertise + our structure: You know your business; we bring frameworks and fresh eyes to turn complexity into clarity.
  • Regular touchpoints, honest conversations: Frequent check-ins keep you informed and let us course-correct quickly when priorities shift.
  • Built for real teams, real constraints: We design recommendations that fit how your organisation actually works, not textbook ideals.